The LinkedIn Invitation Mistake

linkedin, invitation, social media, connection, contact, media, LinkedIn, professional, website, work, career

Write something personal and show that you care.

Do I know you?

That’s my first question when I check my LinkedIn Invitations tab, to see who’s trying to connect with me.

Typically, it would be someone from my professional past, long before LinkedIn existed. It could be a friend. It might also be someone I’ve recently met at a networking event.

Far too often it’s someone I’ve never met or heard of. I don’t know why they want to connect with me because they don’t tell me. They use the LinkedIn invitation template, which says “I’d like to add you to my professional network on LinkedIn.” They could have replaced that with up to 300 characters of text that actually means something to me. Continue reading

My Prolonged Career Transition

job search, maze, employment, unemployment, work, job, career, search, recruitment

The job search is a maze. It can take crazy directions and detours, it might be endlessly frustrating and perplexing, and the advice of others may not get you to your answer.

My name is Erich and I’m in career transition

I have been in career transition for 29 months. Don’t call me unemployed because I’ve worked far too hard in these 126 weeks-and-counting to be called anything other than ‘in transition.’ From intensive job searching and networking to freelance writing, researching, interviewing, social media navigation, and ceaseless searching for a better future for myself and my family, I’ve been hard at it from day one.

I have had to come to terms with the fact that the industry in which I made my living – media and broadcasting – is in increasingly dire circumstances and there are less and less jobs to be had. People are holding tightly to their positions while management is constantly cutting spending and searching for ways to cut more. In response to this, I have had to search deeply within myself for what I want to do for the rest of my working days, with the understanding that it likely doesn’t involve working in media. Essentially, I have had to re-invent myself.

I’ve wanted to write frankly and compassionately about my difficult situation for some time, but I’ve kept putting it off. I’ve wondered what might happen if I shared my story and many people read it. What will they think of me? Will they think that I’m not employable and that I must be doing something wrong in my job search? After all, it’s been over two years since I left the Canadian Broadcasting Corporation (CBC) in January 2013 as the result of a job redundancy. I left voluntarily. (I’ll share more about this shortly.) Continue reading

Flipping The Switch To Content Marketing

content marketing, journalism, sales,  promotions, advertising, B2B, B2C

Content Marketing is about as complicated as digital journalism.

What does an experienced digital journalist and trained fiction writer have to offer to companies for the purpose of content marketing? Plenty. The tools and experience are already in place. He/she just flips a mental switch and continues doing the same things in a different way.

One quick visit to Wikipedia tells us that content marketing “is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.”

The two words that I hone in on, naturally, are “media” and “content,” because I have spent all my working years creating and producing content for media. My area of specific expertise is digital media. Lucky for me, digital media is the ‘here and now’ and the foreseeable future for media. By the way, in my world digital media also includes social media.

So, the question is: what specifically am I able to offer companies that are in search of someone with writing and content development abilities? People generally abhor being sold to and much prefer being told stories and presented with useful information. I offer a long history of successfully doing these two things. Continue reading

May I Enjoy This

May, I Enjoy This, Cycling in Spring

I don’t advise snapping a selfie as you cycle but in this case it gave me a photo for this blog post.

I love May, especially the beginning of the month.

For me, the beginning of May means many birthdays: my uncle’s, mine, my mom’s, my dad’s and my father-in-law’s, in that order – all true Tauruses. All of them except my uncle live nearby so there are family get-togethers that include amazing food and time together outside in the backyard.

The beginning of May means that softball is back and I can begin to once again experience all the glorious pain and discomfort that comes with sprinting around the bases with sudden stops and starts in-between, throwing a ball as far as possible and wrenching my right arm in the process, and general stiffness throughout my body that requires extended stretching sessions. All that passes after two weeks and the real joy of the game begins. Continue reading

Misunderstanding Leads To Confusion

new story, writing, communications, details, editing, media, journalism

A disturbance at a local park may be no cause for concern, depending on the clarity of the details of the news story.

More information, please

When I think about the need for clear communications, I think back to my news writing days and my thoughtful editor Dan, who used to say it’s preferable to give people extra information rather than not enough, so they don’t misunderstand the information that you provide. Misunderstanding leads to confusion and misinterpretation, which leads to second guessing and disbelief.

Disbelief is what we felt when Dan told us about a viewer of our website who wrote us to insist that we weren’t correct when we called the sky ‘blue.’

Yes, some viewers would be ridiculous in their comments. There were many that chided us for covering certain stories because they didn’t feel those stories were newsworthy. We always responded kindly and sincerely but what we really wanted to say was: ‘This site is a free service from a private broadcaster. Your tax dollars don’t pay for it so if you don’t like the site, don’t visit.’ Continue reading

Low-Hanging Tree Branches and Such

tree branch, tree, branch, twig

I give you an ominous low-hanging tree branch.

We have low-hanging tree branches that may or may not have the potential to gauge out your eyes. We don’t have a strong likelihood of a street corner stabbing or other violent public encounter.

When I consider the former, I think of my city, Burlington, which is so comparably devoid of crime that it doesn’t much enter our daily conversations or affect municipal policy. In contemplating the latter, I think of Hamilton, my hometown and the most troublesome parts of it. Fights, stabbings and even shootings are not uncommon. (Still, they’re practically nonexistent in comparison with many major U.S. metropolitan areas.)

You’d think I don’t have much to complain about here in terms of looming physical danger. Relatively speaking, that’s true. Ceding that point, allow me to introduce to you the hazards that we do have, the ones that ought to cause concern for those of us who are lucky enough not to have to worry much about vicious beatings. Continue reading

The Extroverted Writer: Me

beach, van wagner's beach, lake, lake ontario, walk

The extroverted writer gets some outdoor time.

My mom and dad have two friends that used to work in the steel mills of Hamilton by day and attend the symphony or opera by night. Now both of these fine men are retired and they have more time to enjoy the performances.

Getting dressed up and going to the downtown concert hall for a recital is part of their Eastern European upbringing and is a perfectly natural thing for them. When you see these elegantly coiffed gentlemen in their fine threads, it would never occur to you that they once toiled in the steel mills. The two parts of their lives are in direct contrast to each other.

I often think of my life in somewhat the same way. I’m an extroverted writer and sometimes I spend all day with my head buried in my computer, typing feverishly. At times like this, I’m contemplating the deeper truths of humanity and that sort of nonsense. Either that, or I’m trying hard to think of something silly and fun to say that will catch the attention of my Facebook friends. My thoughts run both ways: ardently serious and extremely silly. Continue reading

Online Marketing Content: Relevant AND Inspiring

online, marketing, trends, predictions, 2015

It’s refreshing to see a move toward great content in online marketing, but why wasn’t it always this way?

Oh, look: we will now supposedly be getting more online marketing content that’s relevant AND inspiring.

For those of us in the fields of writing, communications and journalism, we have one big question to ask about this sudden dramatic shift: why wasn’t it always this way? After all, if you visit places on the Internet that are not marketing-related (websites for organizations dedicated to science, health care and education, for example) the emphasis on long-form, high-quality content has always been there, just as it had been there for them before the Internet came along.

Supposedly, now “companies will pay more attention to customer experience and curate content in a more emphatic, client-oriented way.” I guess this means that the uber-love of gadgets and pushing buttons to make digital magic has finally given way a bit to allow for real, thoughtful and provocative insight … the stuff we used to call ‘writing.’ Continue reading

How a Business Blog Eases Information Pain

Chiropractic association blog is painlessly effective

The Canadian Chiropractic Association (CCA) has one of my favourite websites. I like it because it’s simple yet stylish, well laid-out with large feature images and buttons, the text is easy to read and the drop-down menus are well arranged. And, the site has a comprehensive and regularly updated blog that reaches out to potential clients and offers a solution to their problems.

The blog page of the Canadian Chiropractic Association

The blog page of the Canadian Chiropractic Association

The CCA is responsible for giving chiropractic care a good name in Canada and advocating for its member practitioners. They know that one of the most effective ways to accomplish this is to educate people about the value of chiropractic care and offer a convincing case for its inclusion in every Canadian’s healthcare regimen. Point in case is their November 12, 2014 post – The Future of Canadian Healthcare: A Chiropractor on Your Health Care Team. Continue reading

Those Benevolent Business Owners

Benevolent business owners, giving, charitable, merchants, shops, boutiques

Small business owners give what they can, in different ways.

They are connected, committed, customer-driven, compassionate and community-oriented.

Having interviewed dozens of business owners in my community and in the community where I grew up, I can honestly say there are many small business owners out there conducting themselves admirably. They are, in fact, benevolent business owners.

In the last few weeks, I have spoken with numerous merchants and have found them all to have the “5 Cs” that I’ve listed above.

They seem eager and happy to give back to their community. Some are actively doing it in large and public ways, while others are doing what they can to contribute.

The owner of a successful clothing store is spearheading efforts to raise funds for a new digital mammogram machine for the local hospital. Most of her staff have been with her for years because they are happy to be there and love making people feel good about the clothes they wear. They could choose to work elsewhere but they stay. I felt their positive energy as I spoke with them. I can’t help but believe they like being part of a charitable business. Continue reading