Humanizing Content Marketing

humanizing content marketing, content, marketing, people, numbers

The numbers matter, but people matter much more.

Today I visited a local marketing firm, to speak with the CEO about collaborating on a project. When I walked in the front door, a beautiful mid-size dog walked quietly from the back into the reception area to greet me. She was followed by a larger but equally quiet and friendly male dog. I crouched down to meet them both.

Later, as I was considering what might be the topic of my new blog article, I thought of the dogs. The CEO told me they were rescues that she received after promising that they would not be left alone at home, even together, each day as she and her husband went to work. Now, they are a fixture at her office.

Being a content marketer, this is an interesting tidbit that I would definitely want to tell her clients and potential clients. I know a lot of dog lovers who would appreciate the value of doing business with someone who has proven empathy towards animals. Continue reading

How To Ramp Up For September

ramping up for September, summer is over

Sadly, summer does end.

The other day we bought our daughter a new backpack, lunch bag and gym bag. She’s entering high school in a few weeks and needs cool-looking new gear, to help her both fit in and stick out, and easily transport her belongings. She was glad to buy these items while there were choices available (you don’t want your backpack to be a colour that you hate) but she wanted us to hide them in the house. Looking at them meant thinking about them, and that meant realizing that summer is nearly over and September is almost upon us.

We discussed how adult life is different. We (most adults) don’t get more than a couple of weeks off during the summer, yet we all like to go into summertime mode. We eagerly jump at a chance to be on the beach, on a patio, in our backyard, in a swimming pool, at a barbecue, near an ocean or mountains … take your pick.

Sure, work still gets done. Often a lot of work gets done. When I was toiling in a newsroom and later in television post production, work simply never stopped. Yet I – and everyone else around me – pounced on any opportunity to leave as quickly as possible at the end of the day. We flipped a mental switch. Somehow it always seemed easier to do this in summer. Continue reading

bayfield ontario sunset

Sunset in Bayfield, Ontario; overlooking Lake Huron from Pioneer Park.

For many people in Southwestern Ontario, the epitome of beauty in summertime can be found in a Lake Huron sunset. The Huron Coast is long, spanning 325 kilometres from the Town of Tobermory in the north to the City of Sarnia in the south. This photo is from the idyllic village of Bayfield, located along the central-south section of the coast, just south of the historic town of Goderich. We had the pleasure of visiting on August 12 and 13, 2015. On the evening of the 12th, with our stomachs full from a good meal at the Black Dog Village Pub & Bistro, and fresh frozen yogurt from across the street, we ventured down the road to Pioneer Park, where flat land meets cliff side and a rocky beach below. As the sun disappeared slowly to the west, a small group of weekday visitors looked on in amazement. The Lake Huron sunset happens every day along this coast, and it never gets old.

The Explosive Personality Effect

explosive personality, workplace, anger, quick-tempered

An explosive personality makes things hard on everyone.

The baseball diamond is not the workplace, that’s clear. There’s plenty of room out there to be yourself, act a little goofy and let off some steam – ideally by hitting the ball hard and running quickly around the bases.

In my softball league, we understand that some guys come to the game a little grumpy from time to time, because of issues they’re having at work or problems they’re experiencing at home. Or, they’re sore and playing through injuries. No one is asking for ear-to-ear smiles all the time.

The league’s manta is “fun and fellowship,” which ideally means that winning comes second to having a good time. The onus is typically on teamwork and sportsmanship. Most players follow this ideal closely and it’s why they like playing. They’re not here to be superstars and get rich. The days where that seemed possible are long gone.

The “fun and fellowship” mantra was blown out of the water yesterday by our opposing team’s pitcher. Our team had jumped out to a big lead by hitting everything that he was throwing. I was on second base when he snapped at one of his players. Continue reading

The LinkedIn Invitation Mistake

linkedin, invitation, social media, connection, contact, media, LinkedIn, professional, website, work, career

Write something personal and show that you care.

Do I know you?

That’s my first question when I check my LinkedIn Invitations tab, to see who’s trying to connect with me.

Typically, it would be someone from my professional past, long before LinkedIn existed. It could be a friend. It might also be someone I’ve recently met at a networking event.

Far too often it’s someone I’ve never met or heard of. I don’t know why they want to connect with me because they don’t tell me. They use the LinkedIn invitation template, which says “I’d like to add you to my professional network on LinkedIn.” They could have replaced that with up to 300 characters of text that actually means something to me. Continue reading

My Prolonged Career Transition

job search, maze, employment, unemployment, work, job, career, search, recruitment

The job search is a maze. It can take crazy directions and detours, it might be endlessly frustrating and perplexing, and the advice of others may not get you to your answer.

My name is Erich and I’m in career transition

I have been in career transition for 29 months. Don’t call me unemployed because I’ve worked far too hard in these 126 weeks-and-counting to be called anything other than ‘in transition.’ From intensive job searching and networking to freelance writing, researching, interviewing, social media navigation, and ceaseless searching for a better future for myself and my family, I’ve been hard at it from day one.

I have had to come to terms with the fact that the industry in which I made my living – media and broadcasting – is in increasingly dire circumstances and there are less and less jobs to be had. People are holding tightly to their positions while management is constantly cutting spending and searching for ways to cut more. In response to this, I have had to search deeply within myself for what I want to do for the rest of my working days, with the understanding that it likely doesn’t involve working in media. Essentially, I have had to re-invent myself.

I’ve wanted to write frankly and compassionately about my difficult situation for some time, but I’ve kept putting it off. I’ve wondered what might happen if I shared my story and many people read it. What will they think of me? Will they think that I’m not employable and that I must be doing something wrong in my job search? After all, it’s been over two years since I left the Canadian Broadcasting Corporation (CBC) in January 2013 as the result of a job redundancy. I left voluntarily. (I’ll share more about this shortly.) Continue reading

Flipping The Switch To Content Marketing

content marketing, journalism, sales,  promotions, advertising, B2B, B2C

Content Marketing is about as complicated as digital journalism.

What does an experienced digital journalist and trained fiction writer have to offer to companies for the purpose of content marketing? Plenty. The tools and experience are already in place. He/she just flips a mental switch and continues doing the same things in a different way.

One quick visit to Wikipedia tells us that content marketing “is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.”

The two words that I hone in on, naturally, are “media” and “content,” because I have spent all my working years creating and producing content for media. My area of specific expertise is digital media. Lucky for me, digital media is the ‘here and now’ and the foreseeable future for media. By the way, in my world digital media also includes social media.

So, the question is: what specifically am I able to offer companies that are in search of someone with writing and content development abilities? People generally abhor being sold to and much prefer being told stories and presented with useful information. I offer a long history of successfully doing these two things. Continue reading

May I Enjoy This

May, I Enjoy This, Cycling in Spring

I don’t advise snapping a selfie as you cycle but in this case it gave me a photo for this blog post.

I love May, especially the beginning of the month.

For me, the beginning of May means many birthdays: my uncle’s, mine, my mom’s, my dad’s and my father-in-law’s, in that order – all true Tauruses. All of them except my uncle live nearby so there are family get-togethers that include amazing food and time together outside in the backyard.

The beginning of May means that softball is back and I can begin to once again experience all the glorious pain and discomfort that comes with sprinting around the bases with sudden stops and starts in-between, throwing a ball as far as possible and wrenching my right arm in the process, and general stiffness throughout my body that requires extended stretching sessions. All that passes after two weeks and the real joy of the game begins. Continue reading

Misunderstanding Leads To Confusion

new story, writing, communications, details, editing, media, journalism

A disturbance at a local park may be no cause for concern, depending on the clarity of the details of the news story.

More information, please

When I think about the need for clear communications, I think back to my news writing days and my thoughtful editor Dan, who used to say it’s preferable to give people extra information rather than not enough, so they don’t misunderstand the information that you provide. Misunderstanding leads to confusion and misinterpretation, which leads to second guessing and disbelief.

Disbelief is what we felt when Dan told us about a viewer of our website who wrote us to insist that we weren’t correct when we called the sky ‘blue.’

Yes, some viewers would be ridiculous in their comments. There were many that chided us for covering certain stories because they didn’t feel those stories were newsworthy. We always responded kindly and sincerely but what we really wanted to say was: ‘This site is a free service from a private broadcaster. Your tax dollars don’t pay for it so if you don’t like the site, don’t visit.’ Continue reading

Low-Hanging Tree Branches and Such

tree branch, tree, branch, twig

I give you an ominous low-hanging tree branch.

We have low-hanging tree branches that may or may not have the potential to gauge out your eyes. We don’t have a strong likelihood of a street corner stabbing or other violent public encounter.

When I consider the former, I think of my city, Burlington, which is so comparably devoid of crime that it doesn’t much enter our daily conversations or affect municipal policy. In contemplating the latter, I think of Hamilton, my hometown and the most troublesome parts of it. Fights, stabbings and even shootings are not uncommon. (Still, they’re practically nonexistent in comparison with many major U.S. metropolitan areas.)

You’d think I don’t have much to complain about here in terms of looming physical danger. Relatively speaking, that’s true. Ceding that point, allow me to introduce to you the hazards that we do have, the ones that ought to cause concern for those of us who are lucky enough not to have to worry much about vicious beatings. Continue reading