The desire to revise carefully is the key to clear communication.
I advise you to revise if you ache to be great
In an online world of daily and often by-the-minute production and publication, I am the novelist-at-heart who wants to produce only his best work and not let it be seen until it is utterly revised.
“But you have to get it out there: market it and spread the word,” the blogger in me beseeches. There is much daily infighting between him and the novelist.
“You can’t sell what the world doesn’t see repeatedly,” echo the voices of countless sale people I’ve met at networking events.
The retort comes quickly.
“If it’s not been carefully moulded and diligently reworked, it can’t be much good and shouldn’t be exposed to the light of day until such editing has occurred,” ring the voices of discontent from the writing workshop I attended with religious regularity in my 20s.
Chiropractic association blog is painlessly effective
The Canadian Chiropractic Association (CCA) has one of my favourite websites. I like it because it’s simple yet stylish, well laid-out with large feature images and buttons, the text is easy to read and the drop-down menus are well arranged. And, the site has a comprehensive and regularly updated blog that reaches out to potential clients and offers a solution to their problems.
The blog page of the Canadian Chiropractic Association
The CCA is responsible for giving chiropractic care a good name in Canada and advocating for its member practitioners. They know that one of the most effective ways to accomplish this is to educate people about the value of chiropractic care and offer a convincing case for its inclusion in every Canadian’s healthcare regimen. Point in case is their November 12, 2014 post – The Future of Canadian Healthcare: A Chiropractor on Your Health Care Team. Continue reading →
The rules for writing begin with ‘keep on writing.’
During my extensive networking efforts of the last several months, an age-old communications reality has once again come into focus: people typically know want they want to say, but they’re not so sure how to write it and make it sound good.
“I can sell you a great bar code management system but don’t ask me to create a resume,” says the curly-headed sales team leader.
“I have a hard enough time writing a post-it note, never mind all this social media muddle” adds the astute accountant.
“Yeah,” agrees the bespectacled logistics analyst. “I’m used to numbers and data, not flowing sentences and fancy descriptions.”
For these people and any interested others, I offer the following writing guidelines.
Coming from a writing and broadcasting background, I’m used to interacting daily with people who have an extraordinary gift for written and verbal communications. They relish playing with words and making them sing. But the truth is that’s just one God-given gift in a world full of God-given gifts. On one hand, it accomplishes a great deal. On the other hand, it doesn’t fix your car’s brakes, it can’t discover a cure for cancer, and it won’t put food on store shelves. Continue reading →