Tag Archives: advertising

“Eat It,” in Baseball & Social Media

baseball, eat it, social media, posting, facebook, twitter, instagram, linkedin

Before posting on social media, think of baseball

When you hear the expression “eat it” you might reflect on several things: a command from your mom when you were young and refused to devour what she put on your plate; years ago, your friends daring you to taste something revolting (i.e. goldfish, in the olden days); or a parody of Michael Jackson’s 1982 classic “Beat It” by Weird Al Jankovic.

“Eat it” is also an expression often heard on the baseball diamond. It’s used when a fielder is about to make an ill-advised throw of a “live” ball: a ball that has just been hit and is in play. The fielder wants to make an out because that’s the name of the game on defence: to get outs. The throw may be considered ill-advised when the hitter or other base runner is likely going to beat the throw. The other fielders see that throwing the ball likely won’t result in an out, any may mean the ball is thrown away and the runners advance. So, they yell out “eat it” in an attempt to get the fielder to hold on to the ball and minimize the offensive damage.

In this case, “eat it” is a command to devour it yourself: don’t give it away, surrender its effects, or push it on someone else. It means that you, the one holding the ball, needs to take the most advisable action: NOTHING. Continue reading

Humanizing Content Marketing

humanizing content marketing, content, marketing, people, numbers

The numbers matter, but people matter much more.

Today I visited a local marketing firm, to speak with the CEO about collaborating on a project. When I walked in the front door, a beautiful mid-size dog walked quietly from the back into the reception area to greet me. She was followed by a larger but equally quiet and friendly male dog. I crouched down to meet them both.

Later, as I was considering what might be the topic of my new blog article, I thought of the dogs. The CEO told me they were rescues that she received after promising that they would not be left alone at home, even together, each day as she and her husband went to work. Now, they are a fixture at her office.

Being a content marketer, this is an interesting tidbit that I would definitely want to tell her clients and potential clients. I know a lot of dog lovers who would appreciate the value of doing business with someone who has proven empathy towards animals. Continue reading